Like most lazy weekend mornings, I absentmindedly picked up a newspaper and settled down in my favourite spot on the sofa with my cup of tea. Turns out, I had the Times of India in my hand. Immediately I realised, the Times has transcended its role as India’s #1 Daily – this Diwali onwards, it is India’s #1 Daily Product Catalog too!
Headlines are history, its all about full page ads. Yes, thats what we need every morning.
For over a year, Times of India had been trying to find its identity – “Am I a daily? Am I a catalog?” – and we readers suffered all the more for it with half-ad, half-news pages.
What the hell is this? Neither ad nor news…
This Diwali, the Times has finally found its identity. Congratulations! *sheds a happy tear*
Page 1… Gimme more!
Pages 2-3
Pages 4-5…Another awesome ad, what’ll it be next? I’m tingling with excitement!
Pages 6-7… Oooh! Don’t stop now please.
Ah damn!! Mundane news…
Stay true to your identity Times of India. I want more ads – only 8 pages of ads wont do! I want to flip through the ‘newspaper’ admiring the colours, the shiny products and awesome offers. Ah well, maybe by next Diwali you’ll be comfortable with your new role.
